Every business needs a website. Local market searches are a driving force for businesses to increase market share locally. Organic web traffic is not just about local traffic, though that is where the bulk of online traffic generates. It is also about global traffic. Shoppers in other countries use the web to find better products and services in both B2C and B2B transactions. A website represents your company when you close up shop for the night. It works 24/7 to sell, teach and convert visitors into customers.
From Brick-and-Mortar to the Digital Age
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Two words: Cyber Monday. Each Monday after the Thanksgiving holiday, online stores draw millions of visitors world-wide to their websites. On Cyber Monday in 2013, consumers spent an estimated $2.6 Billion. That is just one day out of the 365 days per year that your business website works for you. If your business is not online, your business needs to be online.
Location, Location, Location
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Local search engines direct local traffic to stores in many ways. Search engines use the physical business address to provide direction and show consumers the choices they have on Google Maps. Local searches and mobile searches now outrank traditional searches. That fact translates into two things. First, the amount of local searches in your area is probably staggering. Second more shoppers look for instant access to products and services.
Businesses do not need a fancy website to draw local search traffic. A good website uses the content that appeals to visitors of the site. The power of events like Cyber Monday occurs because stores offer special online-only discounts. That is something that some businesses use year round as part of their marketing plan.
Use the Whole World as Your Marketing Platform
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Websites are not limited to just your local area. The world-wide-web connects the world. Use each of the days in the week to run a special for customers in other countries. Encourage them to pay via sites like Ria Money Transfer, so both you and your customers minimize th fees charged by your bank and credit card companies. Keeping your prices as low as possible attracts foreign customers. That is one of the biggest attractions for Bitcoin. It transcends borders without fees. Offer your customers the same service in an easy to use online format.
A good tip is to develop marketing strategies that focus both on local and global customers. Many businesses lose money because they focus only on local marketing. Maximize your revenues by increasing your sales territory.
Search Engine Optimization and You
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Search Engine Optimization (SEO) is powerful. Don’t be afraid to invest in the services of a professional company to help you with SEO. If you choose a good company, the increase in local and global traffic will offset the service cost of optimization. Using a professional company also allows you to focus on the things that you need to do. SEO takes a lot more time when you do not understand it. This is one opportunity that justifies the cost.
Talk to an SEO company about social media marketing, video marketing, Email marketing and the power of the Call-To-Action (CTA) as these are highly focused ways for your website to interact with online shoppers. Not every option will benefit all businesses. The huge arsenal of online marketing products offers businesses the best options for reaching as many online shoppers as possible. They can also become a time dump, so check time-spent versus results.
The world holds over seven billion people. Websites help business owners maximize revenues by enabling globally based customers to find exactly what they want. A website is a tireless employee that also represents your business when no one else is on duty. You don’t have to pay a website or offer it benefits. Periodically they need upgrades or maintenance, but they do a ton of work for very little cost. A website is your best tool for maximizing profits.