The Internet is a great way to make money. In order to do this though, it is necessary to know how to monetize a website. There are all sorts of different ways to do this, but knowing the ins and outs of this process is helpful. That is why understanding the eight different ways to monetize a website can point a potential business or website designer into the right direction.
1. Banner Ads on the Website
This is one of the easiest ways to monetize a website. Ads placed on a website can help generate some money, depending on the kind of ad you use. Google Adspace is the most often used way of integrating banner ads onto the website. Basically, the site owner receives a certain amount of money every time someone clicks on an advertisement. With other ad services, a website user receives a set amount of money for the number of people who view the ad and do not click it.
2. Affiliate Marketing
Affiliate marketing is a way to bring in money by advertising different products or services. For example, someone can make a how-to video on how to build a garden fence. They can then provide links to the tools they used to build the fence. When someone clicks on the link and purchases the tool, the website owner receives money for this purchase. There are all sorts of different affiliate services out there. Amazon has this, as does TicketMaster, and dozens of other services. It all depends on what a website coves.
3. Selling Ad Space
While the pay per click options and pay per view features are available through the banner option, it is also possible to sell ad space on a website. This is generally done for more popular websites where a flat fee is given. One company might pay $1,000 to have their ad placed at the top of the website or in a certain location.
4. Sell Products
A website is able to either sell digital products or physical products. Digital products are the easiest to perform as it does not require any sort of shipping. With the digital option, someone pays to purchase a music track or an image. The physical products require someone to mail out the product, but either way, having a web store on the site is a great feature to integrate into the site. If you want to sell something on your website pay more attention on finding the best domain name as a part of your branding strategy.
5. Donate Button
For not profit options (for profit websites can use this as well, although they might find it harder to generate income), it is possible to bring in money through donate button feature. This button allows people to send any amount they want to the Website owner. It usually connects to a PayPal account, but there are different ways to do this and generate some income. You can easily create yours here.
6. Email List
When people sign up for information from a website, they provide their email account. After enough emails counts have been obtained, it is possible to sell the email list to a third party, who then sells the list to companies interested in purchasing the information.
7. Premium Website
For many website builders, they create a website that features advertisements and one that does not. It is possible to charge someone a monthly fee to access the website without ads. While the amount charged is usually just a few dollars a month, if the website has enough of a following, it is possible for someone to generate a few thousand dollars a month, just by incorporating the service, and it does not alienate visitors to the website as they can still connect to the site, only with ads.
8. Charge to Access
For other websites, it is possible to charge to simply access the material inside. The website might provide videos and other special content people do not access without the monthly fee. For some, this can become rather lucrative.