• Posts Tagged ‘economy’

    Maximize Profit on Your Business Website

    by  • November 19, 2014 • Tagged: , , , ,  • Comments

    Every business needs a website. Local market searches are a driving force for businesses to increase market share locally. Organic web traffic is not just about local traffic, though that is where the bulk of online traffic generates. It is also about global traffic. Shoppers in other countries use the web to find better products and services in both B2C and B2B transactions. A website represents your company when you close up shop for the night. It works 24/7 to sell, teach and convert visitors into customers.

    From Brick-and-Mortar to the Digital Age

    cyber monday Image via Flickr by Glory Cycles

    Two words: Cyber Monday. Each Monday after the Thanksgiving holiday, online stores draw millions of visitors world-wide to their websites. On Cyber Monday in 2013, consumers spent an estimated $2.6 Billion. That is just one day out of the 365 days per year that your business website works for you. If your business is not online, your business needs to be online.

    Location, Location, Location

    Learn How to Make Your Business a Top Google Maps Result

    Image via Flickr by MintSocial

    Local search engines direct local traffic to stores in many ways. Search engines use the physical business address to provide direction and show consumers the choices they have on Google Maps. Local searches and mobile searches now outrank traditional searches. That fact translates into two things. First, the amount of local searches in your area is probably staggering. Second more shoppers look for instant access to products and services.

    Businesses do not need a fancy website to draw local search traffic. A good website uses the content that appeals to visitors of the site. The power of events like Cyber Monday occurs because stores offer special online-only discounts. That is something that some businesses use year round as part of their marketing plan.

    Use the Whole World as Your Marketing Platform

    NASA GOES-13 Full Disk view of Earth August 3, 2010

    Image via Flickr by NASA Goddard Photo and Video

    Websites are not limited to just your local area. The world-wide-web connects the world. Use each of the days in the week to run a special for customers in other countries. Encourage them to pay via sites like Ria Money Transfer, so both you and your customers minimize th fees charged by your bank and credit card companies. Keeping your prices as low as possible attracts foreign customers. That is one of the biggest attractions for Bitcoin. It transcends borders without fees. Offer your customers the same service in an easy to use online format.

    A good tip is to develop marketing strategies that focus both on local and global customers. Many businesses lose money because they focus only on local marketing. Maximize your revenues by increasing your sales territory.

    Search Engine Optimization and You

    Search-Engine-Marketing Image via Flickr by Danard Vincente

    Search Engine Optimization (SEO) is powerful. Don’t be afraid to invest in the services of a professional company to help you with SEO. If you choose a good company, the increase in local and global traffic will offset the service cost of optimization. Using a professional company also allows you to focus on the things that you need to do. SEO takes a lot more time when you do not understand it. This is one opportunity that justifies the cost.

    Talk to an SEO company about social media marketing, video marketing, Email marketing and the power of the Call-To-Action (CTA) as these are highly focused ways for your website to interact with online shoppers. Not every option will benefit all businesses. The huge arsenal of online marketing products offers businesses the best options for reaching as many online shoppers as possible. They can also become a time dump, so check time-spent versus results.

    The world holds over seven billion people. Websites help business owners maximize revenues by enabling globally based customers to find exactly what they want. A website is a tireless employee that also represents your business when no one else is on duty. You don’t have to pay a website or offer it benefits. Periodically they need upgrades or maintenance, but they do a ton of work for very little cost. A website is your best tool for maximizing profits.

    How Debt Around the World Affects You

    by  • March 14, 2013 • Tagged: , ,  • Comments

    You make think that you are alone in your struggle to get out of debt. The fact of the matter is that you are not. People all over the world, including many in countries you may not expect, have major debt problems. Unfortunately, being in debt is a global issue that many of us share. It is problem for individuals, families and countries. The root problems that cause people to go into debt seem to be universal as well. When you look across the planet and see how so many people are dealing with the same kinds of debt issues you are, you can see that managing debt is not an easy task. When you look at things globally, it helps give you a better perspective for handling your own difficulties.

    Household Debt

    If you take a hard look at household debt, which includes mortgages, installment loans and other consumer debts as a percentage of gross domestic product (GDP), the citizens of the United States are not the world leaders of personal debt. According to Time Magazine, the average household debt in the U.S. is 87%. While that seems fairly high, it is not nearly as outrageous as Australia’s 105% household debt. Yet, ironically enough, Australia’s government debt is only 21% compared to the United States’ 80%. Other countries with a big household debt ratio were the United Kingdom at 98% and Canada at 91%. Their total government debt percentages are 81% and 69% respectively. While the percentages of household debt compared to GDP are lower than personal household debt-to-income numbers, they give a good idea of how deep the country’s citizens are in debt as a whole.

    The Australian Example

    One would think that when the government is buried in debt, its people are deeply in debt as well. Australia is a perfect example of why that is not true. The country has very conservative fiscal policies when it comes to government spending and, publicly at least, has avoided the debt plague that many other developed nations are currently facing. Of the 10 countries Time Magazine examined, Australia had the lowest amount of government debt, but the highest amount of personal debt. The government may be restraining its expenditures, but the citizens of Australia are not cutting their spending back. In fact, they seem to be bucking the government’s trend by taking bigger financial risks. Obviously, consumer behavior has a lot more to do with personal debt than government spending and borrowing.

    Fast Growing Economies

    Economists often cite India and China as two of the fastest growing economies in the world. Even though both have lower average incomes than the developed countries mentioned earlier, both also have lower household debt to GDP ratio. On the surface, you may think that they have less debt because they have less income. That is not true when you are comparing percentages. When you examine what they earn compared to how deeply they go into debt, it is still a lower proportion compared to countries where the citizens have higher income levels. In other words, they are not just spending less; they are not borrowing money for what they do spend. They are using sites like debtconsolidation.com to effectively eliminate debt and then they are not creating new debt. Their “cash and carry” lifestyle keeps them out of debt. Restricting yourself to purchasing only what you can pay cash for is an effective debt-killer.

    The Case of Norway

    Because of their fantastic social program and low poverty levels, many magazines have named Norway as one of the best places to live in the world. This may or may not be true, but the citizens of the country are not doing well managing their debt. Thanks to a massive housing boom over the last few years, people are taking on far more debt. If you look back to 2007 – 2008 when the housing market bubble burst and sent the United States economy into a tailspin, most people owed 130% of their income in debt. In late 2012, that number was 210% in Norway with no signs of dropping. Granted, if interest rates remain low and the bubble does not burst, then that figure might be manageable for the average citizen. However, if things change then many Norwegians may regret their decision to buy a home before they were out of debt just as many people in the United States did a few years back.

    Government Stimulus Packages

    Despite being the world’s second largest developed country, Japan has face economic problems of their own in recent years. In response to their own flagging economy, Japan’s Prime Minister, Shinzo Abe, is proposing stimulus packages similar to those U.S. President Barack Obama used to stimulate the economy the United States. The problem is that government stimulus packages do not always encourage wise consumer spending. For example, many people rushed out to buy homes when the U.S. gave new homebuyers a large tax credit. While that did help the housing market, it was not necessarily the best personal finance choice for consumers who rushed to take advantage of the credit without thinking about how it would escalate their bills and add to their debt. Many economists feel that stimulus programs encourage consumers to over-spend and get further into debt.

    Every country has their own economic problems in both the public and private sectors. The best thing you can do is to try to learn from their success and failures. Globalization is not just a media buzzword; it is a fact of life. Even if you do not directly notice the effects of the global economy on your own finances, you can be certain they are there. The countries that are best at dealing with debt are not necessarily the richest countries and even among the most economically advanced countries of the world, consumer debt levels vary according to personal decisions. There is no one “perfect” country that sets the right standard for accruing debt. It is up to you, as a consumer, to make the best decisions you can based on all the available information.

    So the Economy is Kind of Crazy

    by  • July 8, 2009 • Tagged:   • Comments

    So far our jobs have kept us pretty insulated from the ravages of the economy. I haven’t noticed much personally, other than what I’ve seen in the news reports. But this week I finally started seeing changes – big changes – on the street. Last weekend we went shopping for clothes and we both commented on how it seems like everything is marked way down on sale. Not altogether a terrible situation, since we were able to score a bunch of new clothes for cheap. But yesterday I saw something crazy.

    I walked into a mall on Michigan Avenue in downtown Chicago in the middle of a big shopping district…and when I stepped inside I realized the entire mall is closed. The lights were off, the escalators were roped off, the floor was filthy, and the shops were all boarded up. I guess they have the lobby open to service the only remaining store, a department store on the first floor. It was bizarre! It looked like that TV show “Life After People” where they show what cities would look life after humans no longer exist. Seriously, how does an entire mall on Michigan Avenue go under?

    I googled the mall when I got home and saw that it actually closed 6 months ago. Maybe the fact that I didn’t notice for 6 months points to one reason why it closed…hmmm. Anyway, it still blows my mind that it is gone. Suddenly “the economy” is much more tangible to me.