• Posts Tagged ‘consumption’

    Maximize Profit on Your Business Website

    by  • November 19, 2014 • Tagged: , , , ,  • Comments

    Every business needs a website. Local market searches are a driving force for businesses to increase market share locally. Organic web traffic is not just about local traffic, though that is where the bulk of online traffic generates. It is also about global traffic. Shoppers in other countries use the web to find better products and services in both B2C and B2B transactions. A website represents your company when you close up shop for the night. It works 24/7 to sell, teach and convert visitors into customers.

    From Brick-and-Mortar to the Digital Age

    cyber monday Image via Flickr by Glory Cycles

    Two words: Cyber Monday. Each Monday after the Thanksgiving holiday, online stores draw millions of visitors world-wide to their websites. On Cyber Monday in 2013, consumers spent an estimated $2.6 Billion. That is just one day out of the 365 days per year that your business website works for you. If your business is not online, your business needs to be online.

    Location, Location, Location

    Learn How to Make Your Business a Top Google Maps Result

    Image via Flickr by MintSocial

    Local search engines direct local traffic to stores in many ways. Search engines use the physical business address to provide direction and show consumers the choices they have on Google Maps. Local searches and mobile searches now outrank traditional searches. That fact translates into two things. First, the amount of local searches in your area is probably staggering. Second more shoppers look for instant access to products and services.

    Businesses do not need a fancy website to draw local search traffic. A good website uses the content that appeals to visitors of the site. The power of events like Cyber Monday occurs because stores offer special online-only discounts. That is something that some businesses use year round as part of their marketing plan.

    Use the Whole World as Your Marketing Platform

    NASA GOES-13 Full Disk view of Earth August 3, 2010

    Image via Flickr by NASA Goddard Photo and Video

    Websites are not limited to just your local area. The world-wide-web connects the world. Use each of the days in the week to run a special for customers in other countries. Encourage them to pay via sites like Ria Money Transfer, so both you and your customers minimize th fees charged by your bank and credit card companies. Keeping your prices as low as possible attracts foreign customers. That is one of the biggest attractions for Bitcoin. It transcends borders without fees. Offer your customers the same service in an easy to use online format.

    A good tip is to develop marketing strategies that focus both on local and global customers. Many businesses lose money because they focus only on local marketing. Maximize your revenues by increasing your sales territory.

    Search Engine Optimization and You

    Search-Engine-Marketing Image via Flickr by Danard Vincente

    Search Engine Optimization (SEO) is powerful. Don’t be afraid to invest in the services of a professional company to help you with SEO. If you choose a good company, the increase in local and global traffic will offset the service cost of optimization. Using a professional company also allows you to focus on the things that you need to do. SEO takes a lot more time when you do not understand it. This is one opportunity that justifies the cost.

    Talk to an SEO company about social media marketing, video marketing, Email marketing and the power of the Call-To-Action (CTA) as these are highly focused ways for your website to interact with online shoppers. Not every option will benefit all businesses. The huge arsenal of online marketing products offers businesses the best options for reaching as many online shoppers as possible. They can also become a time dump, so check time-spent versus results.

    The world holds over seven billion people. Websites help business owners maximize revenues by enabling globally based customers to find exactly what they want. A website is a tireless employee that also represents your business when no one else is on duty. You don’t have to pay a website or offer it benefits. Periodically they need upgrades or maintenance, but they do a ton of work for very little cost. A website is your best tool for maximizing profits.

    Putting a Stop To Spending

    by  • May 8, 2012 • Tagged: , ,  • Comments

    Clothing

    I Do Not Have to Own All the Clothes

    While I generally think of myself as someone incapable of mindless spending, over the past few months I realize that I’ve been putting more money towards a variety of purchases than I would have liked. This has something to do with my current occupation – as I’ve written before, my current (and relatively new) job requires that I dress much more nicely than I’ve previously needed to, and as a result I’ve found myself spending money on clothing, if not quite willy-nilly, then close to it. Yes, there were the justifiable expenses – five identical black turtlenecks from Ann Taylor for winter work attire (I lack creativity, get cold easily, and spill food on myself with such frequency that these have already paid for themselves several times over); black boots from L.L. Bean that are real leather, great for the office, and even better for going out in my freezing cold New England city when I’m meeting friends for dinner or drinks; a few very much on-sale dresses that I can wear for the upcoming onslaught of weddings. But then there were the little things that I could “justify” if I tried, and which, added up, made me uncomfortable with where my spending was going. I may be trying to buy only things that I love and that will serve me well in many capacities for a long time, but that doesn’t mean I have to own all of those things at once.

    What finally made me reassess my spending was a Lilly Pulitzer dress I’d had my eye on for a while. This purchase was partly inspired by my lifelong quest to transform myself into someone who at least has the wardrobe, if not the life, of an old-money WASP, and partly by my desire for a cute beach cover-up for the summer. For those of you familiar with Lilly Pulitzer, I can assure you that it was on the low, low end of that clothing line’s cost spectrum. But after I bought it, I thought to myself, “Did I really need this now? Was this something I should have considered a bit more before making the purchase?” I worried that I had purchased it when I did out of a momentary desire to own a Lilly Pulitzer dress, as well as the lure of free-shipping. These motivators, while understandable, should not be my reasoning for making a big purchase.

    Spawned by my discomfort, I considered my closet. I feel that over the past few years I’ve made good choices – I’ve bought things that I like, that I really wear, and that will look good for some time. I try not to make frivolous or impulsive purchases. But the fact that I’d bought a few more unnecessary items than my closet needed – and that I’d done so somewhat thoughtlessly – prompted a decision. I won’t be buying any clothes for a few months. I could be less of a coward about this, and say, “I WILL SPEND NO MONEY ON CLOTHES FOR FIVE MONTHS,” but I worry that a rule like that will just breed a self-resentment that will end up in a cranky moment in J.Crew, feeling sorry for myself and pulling out my credit card for something unspeakably useless and expensive. So instead, I’ll be doing my best to be much more thoughtful. When I try to justify that purchase of a dress for a friend’s wedding, I’ll remember that I already have more than enough from which to choose. When I covet that pretty new J.Crew bracelet (sometimes I think J.Crew should pay me for all of the times I mention them on this website), I’ll remember that I have plenty of pretty bracelets that I don’t wear enough as it is. It isn’t about denying myself – it’s about considering what I have.

    Have you ever put yourself on a spending hiatus?

    image: _e.t.

    Plasma Screen TVs are the New Diamonds

    by  • August 2, 2006 • Tagged: ,  • Comments

    I wonder if Tiffany’s has a blue box big enough to wrap a 60″ plasma screen TV. They may need boxes that big pretty soon, as a recent study found that 3 out of 4 women would prefer a plasma screen TV over a diamond necklace.

    If this is the case, this guy knew exactly what he was doing.

    Women in this study would also favor a plasma screen TV over a weekend vacation in Florida, and would also prefer a digital video camera over a pair of shoes.

    I wonder if this would work for engagement rings as well…

    Her: “Uh…Him, why is there a plasma screen TV in my champaign?”

    Him: “It’s a surprise. You’ll see later.”

    Anniversaries?

    Him: “Happy Anniversary!”

    Her: “Oh, some RAM! It’s beautiful!”

    The one thing that I would be afraid of, though, is if diamond encrusted plasma TVs ever hit the market. Then we males would be in real trouble.

    (via Digg or Slashdot, you pick your poison)

    Wanted: Your Favorite Black Shirt

    by  • April 6, 2006 • Tagged: ,  • Comments

    I want the perfect black shirt for spring. I have terrible luck with black shirts. They fade, shrink, pill and stretch. I’ve owned some that did all four. So this spring I am looking for your little black shirt referral. I live and shop in Chicago, so almost any brand is easily available to me. Here are my requirements:

    • It must be long enough in the torso to flatter. I’m tired of pulling down my shirt every time I stand up. It should hit just below the hip, and I have a long torso.
    • It should stay true to color. I am willing to dry clean but not hand wash. The sink is full of dishes and the last thing I need is a sweater on top.
    • It should be made of a flattering fabric. Nothing slinky or clingy.
    • It should have a nice neckline for work. My gazongas should stay neatly tucked away between 9 and 5.
    • No shrinking or stretching allowed!

    Can you recommend a favorite black shirt? It needs to be this season’s merchandise but one that you’ve already successfully worn, washed, and worn again. I’m looking for an honest recommendation for a product I can purchase this spring.

    Art + Stuff = Rock!

    by  • March 1, 2006 • Tagged: , ,  • Comments

    We here at Make Love, Not Debt are huge advocates of the DIY arts/craft culture. In fact, I even have a photoblog (no link because, well, that would destroy our anonymity, and we wouldn’t want that, right?) that I semi-regularly post photos to. And she likes to crochet!

    We also like to buy stuff. Well, we used to like to buy lots of stuff, but now we just covet stuff.

    So you could tell we were super excited to see a blog that combines both. Consumerist highlighted the super-cool blog Obsessive Consumption today, and I almost fell out of my chair. Artist Kate Binagaman draws the things that she buys. She also draws her credit card statements. Totally rad. Her site design left me drooling.

    She’s also been mentioned over at BoingBoing, so I’d suggest getting to her site before the server goes boom.