• Posts Tagged ‘advertising’

    Five Steps to Setting Up Your Online Business

    by  • September 10, 2013 • Tagged: , , ,  • Comments

    There are several online services that allow you to sell products, whether those products are hand-crafted wares, antiques, or even baked goods. Of course, getting your online business up and running can be a little daunting, depending on how complex or competitive your industry may be. These five steps can help you achieve a no-sweat startup for your new business.

    Shop Around

    The first step, naturally, is to get a sense of what’s already out there. You’ll really want to look for the exact products that you plan to sell. This is the best means of determining not only what your target prices should be, but also how to distinguish your business from the competition. It may also be a good starting point for ideas; for example, if you weren’t initially planning on highlighting your customer response, you may find an aesthetically pleasing way of having your customers share their reviews and photos of your product.

    Partition Shipping Costs

    Customers are obsessed with shipping costs. Even if an item is relatively cheap, a heft shipping charge will stop most consumers in their tracks. A good way around this is something called “price partitioning,” which calls for you to divide the shipping costs between the listed item and shipping costs. So, if you want to charge $20 for that poster sized print, and shipping would cost six dollars, you may want to list the item as a $26 print with free shipping. If figuring out shipping costs to begin with is your hang-up, consider directing your business’s finances through PayPal. They have a useful online service to help you figure out PayPal shipping rates.

    Take Good Photos

    Because your customers will be unable to physically examine your products, the pictures that you use to display them are of utmost importance. Take the highest quality images possible, and, when possible, photograph your items in natural light. It’s also encouraged that you take pictures of your products from multiple angles. Close-ups are also useful for giving your prospective customers a sense of your item’s finer details.

    Promote Yourself

    Though it’s easy to assume that customers will stumble across your store themselves, this is not likely to happen when you’re just starting up. Take advantage of social media to promote your store and encourage your friends to share it. This is a good way to get you some early customers, and, by extension, product reviews. If you’re using a community-based site for your business, consider contacting other shop-owners and offering to promote their products on yours. Chances are that they’ll offer to do the same in return, resulting in an arrangement that’s mutually beneficial.

    Provide Excellent Service

    You want your customers happy, and the best way of achieving that is to go above and beyond the call of duty. Be prompt about shipping and notify them when products have shipped. If they have questions, respond to those quickly, too, and try your hardest to fulfill any special requests they may have. If you follow this advice, you should have a large and dedicated customer base in no time.

    Finances and Romance Don’t Mix

    by  • June 7, 2007 • Tagged: ,  • Comments

    I’m sure you’ve seen this commercial for Chase bank. To sum up, a young woman gets her first paycheck, then immediately runs out to open her first checking account, of course at Chase. For some reason the scene cuts to her dancing around a fountain; apparently she got some good stuff that I didn’t get when I opened up a Chase account. She then proceeds to buy a puppy, walks down the street, pay bills, and have lunch with friends and pay for the bill like we do, but of course all of these actions are punctuated with her looking at her Chase account on her phone, on the computer, or an ATM.

    It is the last part of the commercial that really irks me. For your pleasure, I’ll post some screenshots of the final scene with some commentary…

    You’re gettin’ some tonight…

    Wait! I have to take this call.

    Oh, it’s just my other boyfriend Chase. Yay deposit!

    Sorry for the blue balls!

    Seriously? Who does that? What would you do if your make-out session were so rudely interrupted by your make-out partner for such a trite action?

    Barcode Branding

    by  • July 6, 2006 • Tagged: ,  • Comments

    There’s something about slick branding that makes me wish I majored in advertising instead of science. I can’t get enough of the cool Apple or Target ads that have been showing as of late.

    Design Barcode is a design firm in Japan that combines, well, design and barcodes. I loved the samples of their work, along with a cool Quicktime video of their stuff.

    Sure makes shopping that much more fun.

    (via Digg)

    Sell Out, Destroy Your Credibility, And Make Money At The Same Time!

    by  • July 2, 2006 • Tagged: ,  • Comments

    While it seems especially prevalent (and quite ridiculous for some) in the personal finance blog community, advertising on blogs is fairly commonplace in the blogosphere. We all like to make a few bucks here or there by pursuing a hobby. Google ads, text-link ads, affiliate banners, and the ever popular referral link are some of the most common methods bloggers use to monetize their message.

    Due to ad blindness, software that blocks ads, and general dislike towards advertising in general, advertisers are looking for innovative ways to get their messages into the hands of the people who will buy their products.

    Fortunately for advertisers, but unfortunately for the internet as a whole, PayPerPost offers a service that will clog up Google’s index with even more spam: they will pay bloggers to drum up some buzz about a specific company.

    Bloggers are supposed to be grass-roots and largely un-tempted by money in order to bring the frontline news to the masses. The minute an author is paid by a company to pimp its product is the minute I deem him a sell-out, a corporate drone, a puppet. If a few bucks can persuade an author to write a good review, what else will that person say for some extra cash?

    We have ads on our site, because, well, WE’RE BROKE. But for the record, the content at Make Love, Not Debt will NEVER be influenced by the advertising on this site. We’d rather call it quits than let that ever happen.

    (via CNET)